These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at andy@andybull.co.uk
1 The Guardian on Brighton’s initiative
http://www.guardian.co.uk/government-computing-network/2012/feb/27/social-media-brighton-hove-council?newsfeed=true
2 http://twitter.com/BrightonHoveCC/
3 http://www.youtube.com/user/BrightonandHoveGovUk
4 https://twitter.com/Gatwick_Airport
5 The Drum http://www.thedrum.co.uk/news/2012/04/24/gatwick-recognised-twitter-trusted-news-source
6 Gatwick on Twitter, https://twitter.com/Gatwick_Airport
7 Wall Blog http://wallblog.co.uk/2012/04/24/gatwick-is-the-first-uk-airport-to-be-recognised-by-twitter-for-excellent-customer-service-support-infographic/
8 Gatwick’s own branded site http://www.gatwickairport.com/
9 Gatwick’s partnership with local tourism organisations http://www.visitsoutheastengland.com/gatwick/
10 Gatwick’s Facebook page https://www.facebook.com/GatwickAirport
11 Community Toolbar http://toolbar.conduit.com/social-media-marketing/customer-service.aspx
12 Dell Is Hell post from Jeff Jarvis http://buzzmachine.com/2005/07/01/dell-hell-seller-beware/
13 Dell Community website http://en.community.dell.com
14 Community Toolbar http://toolbar.conduit.com/social-media-marketing/customer-service.aspx
15 Payal Chanania’s report http://payalbytes.blogspot.co.uk/2012/02/published-on-february-22-2012-social.html
16 Dell community website http://en.community.dell.com/
17 Payal Chanania has further advice (16) for any brand seeking to improve customer service. Listening is vital:
http://payalbytes.blogspot.co.uk/2012/02/published-on-february-22-2012-social.html
18 Ben Boyd on thought leadership
http://www.forbes.com/sites/dorieclark/2012/06/06/four-steps-to-become-a-corporate-thought-leader/
19 Reuters on Coke and water:
http://www.reuters.com/article/2012/07/24/us-water-maps-idUSBRE86N13C20120724
and maps on the internet http://insights.wri.org/aqueduct/atlas
20 Coke’s Community Water Programmes http://www.thecoca-colacompany.com/citizenship/community_initiatives.html
21 Fast Company on Coke’s water initiative http://www.fastcompany.com/magazine/154/a-sea-of-dollars.html
22 Coherent Social Media http://blog.coherentia.com/index.php/2011/10/business-goals-should-drive-social-media-goals
23 The Public Relations Society of America
http://www.prsa.org/Intelligence/Tactics/Articles/view/9647/1045/The_newsroom_approach_Make_customers_care_with_bra
24 Jeff Bullas
http://www.jeffbullas.com/2011/08/05/how-to-create-a-facebook-marketing-strategy-for-your-non-profit/
25 Marie Curie Cancer Carehttps://www.facebook.com/MarieCurieUK
26 The EIC agency on how to build customer loyalty through social media
http://www.onlineadvertisingagency.info/2012/05/09/how-to-build-customer-loyalty-through-social-media/
27 Incentive Mag on Dairy Queen
http://www.incentivemag.com/Incentive-Programs/Consumer/Articles/Case-Study–Dairy-Queen-Uses-Social-Incentives-to-Boost-Fanbase/
