These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at andy@andybull.co.uk
1 Wall blog http://wallblog.co.uk/2011/05/17/brand-journalism-how-the-marketing-department-of-today-is-tomorrows-social-media-newsroom/
2 Social CMO blog http://www.thesocialcmo.com/blog/2011/03/mcdonald%E2%80%99s-scales-t
3 TES’s Edward Griffith in an interview with the Online Journalism Blog
The teachers are online: interview with Edward Griffith of TESconnect
4 Success.com on Duck Tape’s Facebook performance
http://www.success.com/articles/1425-how-to-build-your-brand-with-facebook
5 Karlene Lukovitz of Mediapost on Red Bull’s Me Statement
http://www.mediapost.com/publications/article/171130/top-social-engagement-brands-make-me-statements.html
6 Jonathan Mildenhall, Coke’s vice-president for global advertising strategy and creative excellence, on Coke’s liquid content strategy
7 Mark Taylor’s advice for a small business
http://markwtaylor.hubpages.com/hub/Developing-a-Social-Media-Content-Strategy
8 Heidi Cohen on creating marketing personas http://heidicohen.com/marketing-persona/
9 BuzzedUp
http://www.buzzedup.co.uk/index.php/what-are-buyer-personas/
10 The Content Marketing Institute guide to building buying personas for B2B organisations
http://www.contentmarketinginstitute.com/2011/04/4-questions-answered-about-buyer-personas/
