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These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at

1 Six Rules for Brand Revitalisation, by Larry Light and Joan Kiddon (Prentice Hall, 2009)

2 Shel Holtz, in a post at Social Media Today called Marketers Keep Your Hands Off Your Company’s Brand Journalism

3 Marcus Sheridan, in a post at Social Media Examiner on achieving social media buy-in

4 The Content Marketing Institute on six ways to get employees involved in content creation

5 Albert Pusch, in a Wall Blog post headlined Brand Journalism – How The Marketing Department Of Today Is Tomorrow’s Social Media Newsroom

6 David Meerman Scott, quoted in the Ryerson Review of Journalism

7 Shel Holtz

8 The FT: Nissan’s PR mimics the newsroom

9 The Simpaticor PR blog

10 The Simpaticor PR blog

11 Newsroom Ink on Imperial Sugar’s newsroom

12 Newsroom Ink: Imperial Sugar case study

13 Brian Kardon: Why Eloqua hired a journalist

14 Jesse Noyes, Eloqua’s corporate reporter

15 Mindflash on social media engagement policies

16 Rick Wion, director of social media at McDonald’s USA, on the Social CMO blog

17 Kerry Bridge on the Direct 2 Dell website: 10 Social Media Tips When Commenting and Responding To Customers Online

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