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These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at

1 The Guardian on Brighton’s initiative




5 The Drum

6  Gatwick on Twitter,

7 Wall Blog

8 Gatwick’s own branded site

9 Gatwick’s partnership with local tourism organisations

10 Gatwick’s Facebook page

11 Community Toolbar

12 Dell Is Hell post from Jeff Jarvis

13 Dell Community website

14 Community Toolbar

15 Payal Chanania’s report

16 Dell community website

17 Payal Chanania has further advice (16) for any brand seeking to improve customer service. Listening is vital:

18 Ben Boyd on thought leadership

19 Reuters on Coke and water:

and maps on the internet

20 Coke’s Community Water Programmes

21 Fast Company on Coke’s water initiative

22 Coherent Social Media

23 The Public Relations Society of America

24 Jeff Bullas

25 Marie Curie Cancer Care

26 The EIC agency on how to build customer loyalty through social media

27 Incentive Mag on Dairy Queen–Dairy-Queen-Uses-Social-Incentives-to-Boost-Fanbase/

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