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November 16, 2021 • Featured • Photo • Views: 28

Chapter 4 Making the case for brand journalism within an organisation. Putting the structure in place to achieve your brand journalism goals

These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as...

Brand Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the “news of the day” and that informs society to at least some degree. The word, a noun, applies to the occupation, the methods of gathering information, and the organizing literary styles.

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Chapter 4 Making the case for brand journalism within an organisation. Putting the structure in place to achieve your brand journalism goals

Brand Journalism

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