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Tag: Business

News Views: 137

Chapter 1: How McDonald’s invented brand journalism, and how brand journalism saved McDonald’s

These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as...

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EconomicsNature Views: 16

Chapter 3: Establishing business goals, and developing brand journalism strategies to support those goals

These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as...

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