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Author: Brand Journalism

LifestyleStaff's Picks Views: 21

5 Types of Event Staff Who Don’t Get Nearly Enough Credit

We’ve all been to an event in one form or another, whether it’s watching our favourite band in concert, a networking event with work a...

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Lifestyle Views: 12

5 Reasons Why You Need a Food Hygiene, Health & Safety Plan

In this post we are going to explore the 5 main reasons why you need a food hygiene, health and safety plan in place, no matter what – here’s why:

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News Views: 137

Chapter 1: How McDonald’s invented brand journalism, and how brand journalism saved McDonald’s

These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as...

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EconomicsStaff's Picks Views: 33

Chapter 2: Who do you want to talk to? Identifying the community you wish to serve

These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as...

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EconomicsNature Views: 16

Chapter 3: Establishing business goals, and developing brand journalism strategies to support those goals

These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as...

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FeaturedPhoto Views: 22

Chapter 4 Making the case for brand journalism within an organisation. Putting the structure in place to achieve your brand journalism goals

These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as...

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